A brand is a marketing element that needs to be handled as a whole rather than piecemeal. It is impossible to create perception of “value” without this element. For this reason, every medium through which brand will be managed, has to be under control and in unity. This is the most important reason why we call this business type as brand design. Brand design has a wide scope starting from graphic design to architectural design and all of its elementshave to be used for managing the brand.